The 4I’s Management Mix of Advertising:

Re-Install Agency’s outlook:

 

The moment we heard about Advertising, the first thing that strikes us is Creativity. That’s true ultimately the it’s all about Ideas that connects to products & Community. Today, there is a huge shift from traditionally driven Advertising towards Technology driven solution. Internet media is interfering between print & electronic media. Digitalization becomes the darling of consumers & marketers. Social media platform encourages us to stay tuned at every now & than, to get a complete feel about people’s likes/dislikes. Everything is happening so fast, hardly could we imagine that. Couples of New Generes Agencies are mushrooming in this evolving global. So, it’s not about only Creativity that matters, it’s also about Concepts & Co-Creation that is shaping up with technology interface & integrate Agencies to encounter several multidimensional features in their Organizational Products Portfolio-  namely, Brand Content Communication, (Print/ Online) Events, Forums, Seminars,  TV Commercials, Concept shows, Programs/ Campaigns, Research & Publication ( Off/ Online) etc. Adaptability towards this changing environment gives a tremendous challenge for Agencies to think beyond & be the Pioneer in the World of Creative Canvas. Here, we go about 4 I’s of Advertising in this activated & analytical capitalization.

a) Innovation:

 It’s all about thinking differently & communicates the idea in respect to the offering that will have a potential practical response that demonstrates clarity of thoughts. Known to be one of the most critical stages to develop & design an idea & convince it externally, it requires huge of updated information about market, enterprises/business and consumers to explore a segment that reflects an appeal in the competitive edge.

b) Incubation:

The Concept implementation stage, which needs to showcase in such a way which is efficient, reach out to wider targeted audiences, having cost effective approach with deepening appeal & consistency which explains moral & values associated with Brands. 

c) Inclusiveness:

 The Power to Integrate Glocal Approach (Global- Local/ Vice Versa), which will open up new learnings towards acculturation/enculturation that will shape up the Brands (Products/ Services) personality in relation to the geography.

d) Independent/ Individualistic Approach:

 The Ultimate Cult, which is very conceptual by nature where the Brands/ Agencies can actually demonstrate their competences through their unique styles/formats of contribution & create an IDENTITY for themselves that sets them apart from the rest/ rather redefine a Personification approach which is extraordinary.

The above mentioned 4I’s strategy is completely a new communication index from my point of view, it might varies from people to people. But, definitely, I can say that Gone are the Days of “Thanda Matlab Coca-Cola”- beginning are the Era of “Imagineering -via -Internet.”

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Instinctive Leadership- An Identity that Creates New Needs:

 

As the word “Instincts”, sounds more to deal with psychological process of an individual based, on what he/she thinks about different issues pertaining to daily prospects. By Definition Instinctive Leadership/ Leaders, is very synonymous to innovation, which demonstrates an idea/concept, based on practical prolifera followed by practice & nurture it further from time to time for better acceptance in wider space & create a cult for them.  In our Regular encounters with several certainity/uncertainity at work, business, society, & personal, gives ample amount of analytical application which many of us take up seriously as a challenge to create a niche for us among the peers.  How many of us agree that most of our professional proposition is totally linked to personal aspects also. We can’t differentiate between these two (2), there is a close integration. Similarly, Instinctive leadership is more of thought process that defines a new approach within the existing structure backed by tremendous change environment. At the same time it’s also deals with practical & innovative solution towards reality which curves a better window for humanity & industrialization powered by demonstration. Today, in the world of Technological emancipation & enterprising outlook , businesses are ready to create needs in  a unique way that explains “The Future of Business”--- namely, BYOD- Bring your Own Device, Virtual Work space,  Robotics, Renewable Energy, Solae / Electric Car, Biodiversity, Personalized Healthcare etc  & many more, which in our early stage never thought off. It clearly stated that every thing is at a stage of “Re-Invention”, which will shape a new Race of Industrial Kaleidoscope for the Future of Institutions & Individual Outlook. Today, businesses cater to needs, but tomorrow, definitely enterprise will create new needs which are far more effective & efficient from People perspectives point of view. The very fact, is that Instinctive leadership is something which needs a passion to analyze, evaluate, & opt for a better Broadway & nurture a completely new cycles of process, so individuals needs to categorize that domain by their own expertise/ learnings & create a new bench mark for themselves & industrialization needs to empower those changes in their operational aspects for better optimization & continuum sustainability. There are Professionals who are very successful by demonstrating their Instinctive Ideas into solutions of reality—Namely, Lt.Steve Jobs, Sir Richard Branson, Larry Page, Mark Zuckerberg, & many more. In the early 1980/1990s Industrializations operate without their processes, there is hardly any requirements for that to explore, but those passionate & successful professionals create a new identity for themselves & translate innovation into intellectual capital & that inspires the second-generes to explore the same. The utmost thing is how we measure ourselves--- Are we ready for a change, how we are going to adapt that, what will be the outcome---- remember,  “The beauty of any Intelligence is what you use, when you don’t know what to do”. Individuals who have shown their results they will lead us for the future of globalization & create a new era which will move on its own & define a pathway for human capital to fall in place. Last, but not the least, - Trust is the Essence of our Thought process, converting that is a traverse of passion that explains results, lets imagine for a World full of Ideation, Innovation & Incubation- we may fail, we may learn/relearn, we may shoot like Stars, but at the end we will create a new Identity for Us.

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Research---- “Feeds to Indian Inc. in Evolving Trends”:

Sometimes, it feels me from analysis point of view that India’s Inc. is in lost world due to change in new outlook of traditional trade paths & dashing opportunities of digitalization.  Taking a break thru, from constantly regular robust processes, it’s not a matter of try by night approach. It requires a huge grounding, leveling with today’s reality & accepting the assimilated challenges & enhances co-creative paradox.  The routes towards emerging trends may be numerous – digital, social media, analytics, cloud computing, mobile, Innovation, renewable & green concepts, etc & so forth. Behind all that sectors/segments, the only one thing that drives the caricature of Industrialization is Research & Development (Innovation).  It seems to have missing among the Individuals who are encountering with today’s pros & cons for career advancement, as a result of that Organizations are also facing numerous obstacles to cater to wider market base be it’s related to product development, consumer engagement, packaging, pricing, promotion & communication, or may be completely launching of new entity.  The mistakes which we all are inviting for ourselves is overemphasizing on Earning  with lesser/fewer concern for Future prospects, in relation to Industrial growth, modernization & mobility, career eco-system, employment opportunities & many more. We need to be very sharp & fast, as the evolving trends is shaping up with completely new dimension of Enterprising powered by Innovation, Research , Experiential & learning network which needs to be explored at every bits & pieces to make it sustainable. So, in every aspects of this challenging globalization, Research & Innovation will play a bigger role to activate a Power Approach for Smart Products/ Services followed by interactive consumer practice & Inclusive Brand building exercise which needs to curved with the best of resources & learning curve driven by consistency.  The Coming Generation/Time have to explore niche route for defining unique ways of doing things in the existing structure or probably redefining a new wave of business length.  Institutions & Organization needs to re-nurture their thought process to integrate Global to Local & Vice-Versa. Existing business have to come out of their vicious circle to nurture a new tomorrow where Human Capital feels inspired from failures & willing to take calculative risk based on the exposures. Most importantly, Organizations & Institutions/ Universities needs to partner/collaborate with independent Research Labs/ Inventors/Innovators, to develop & design the emerging curriculum for the professionals as well as to contribute towards Sector/Segment wise specialized research & innovation perspectives, which is totally multi-functioned. India, as a country has got optimum resources, but the only gap is that we lacks in Creating Champions for Industrialization/ Institutions/ Individuals to define a Benchmark for the coming the trends to fall in place. Today, if we are not aware of reality, tomorrow we will be torturing ourselves from Intellectual point of view. So, it’s better to accept the Change creatively, otherwise, it will completely be a matter of Crashing collectively- the solution is with us---- either focus on Deeper Insights “OR” completely Die.

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