Tier-II/III Cities in
Totality: A New
Enterprising kaleidoscope:
Couple of Months
before, during a recent trip to my native place (Tripura) - Agartala after 2.5
years I find huge amount of developments & change in mindsets among the
people residing over there. I was impressed when the whole world was going to
tough times, Tripura as a state with very limited capital outlook enforcing
into Infrastructure, retailing, education, entertainment, health care, industrialization
& so called so forth. This gives me a very clear picture of smaller cities/
towns which are unserved or uncatered are in a process of tapping by many new
MNCs, which are emerging on their localization & strategical insights for
better business value momentum. As we are all are aware that metropolitans are
totally saturated with multi-variety formats of business & consumerism,
whereas the Tier-II/III cities are just in the process exploring new generation
of buying & spending pattern (e.commerce, mobile, Digitilization with Innovative
Multi-media formats). Truly, I returned to Hyderabad for some important deliverables on
my current involvement. But, days are not that far, for me to think deeply
& relocate myself in my hometown, in search of a new enterprising
engagement, well not thought about, what will be the model & focus on which
sector & whom to cater. Imagine if
things are happening completely new to one state/city, at a faster pace, slowly
& gradually the same will be happening in other smaller towns/cities, may
be started also. FDI is huge buzz, followed
by Reforms/ Policies on pipelines which will give a new Definition to
Enterprises/ Entrepreneurs to explore a completely new segment for career
composition. It looks like moving ahead the Metropolitans will be the place where
we find huge traffic, competition & consumer engagement becomes crucial so,
technology plays a bigger role over there. But, in case of Tier-II/III cities it’s
more like a Multimedia formats (Technology & Physical Platform) that will
drive the country’s economic growth & employment opportunities in terms of
enterprising efficiency. Innovation & Research in business will play a huge
impact everywhere inorder to incubate a concept in the market followed by
scaling up & continuous change process will drive the sustainability of
Business. So, it’s a good opportunity
for professionals who are exploring employment options in metro cities but not
satisfied with their growth to take the extra miles in their career & bring
in learnings & experiences in smaller cities to venture out completely new initiative & build a foundation for them as well as for the people out
there & cater to local tastes/needs. Last but not the least, “Anything
Small, is a substance of secrecy, in short term, scores in medium term &
sustainable in long term.” Let’s think through, analyze & justify the
decisions for making a difference in TIER-II/III Cities, thereby perceived the
potentiality over there.
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