From ---Cola----to---Café Warefare:  Classify Your Choice

The Pepsi- Cola case study was one of the Global benchmark for any management graduates to solve in their campus tenure. It has defined several unique propositions for both the brand to capture their market share. But, today due to fast changing urbanization, technology, emerging escalation, after the “Cola” Mania- the Word Café is in everybody, Buzz. It sounds me probably that’s the next Market Matrix to draft & share with my friends & fraternity. The Café Warfare, as the name sounds very familiar to us, most of us spends quite a gud money with our friends circle in the name of Café Gossip/ or sharing PALS (special, for varieties such as  Cappuccino, Café latté, muffins, Devils. Own, Choc, Fantasy, & many more taste appealing snacks.). But, due to emerging India & boosting investments, changes in reforms,  couple of new things are happening which resembles India  is trying to Re-Installed with Innovation & Entrepreneurship. Currently some of the existing Brands like CCD, Barista, Mocha & many more Passionate Youth Drives Outlet catering to single market/ geography  are doing fabulously well in relation to their business operations. But, due to FDI, it gives a tremendous competitive & collaborative outlook to the existing brands. As, many familiar, popular, promising Brands have already entered India or planning to enter India to adapt the Localization culture & create the business proposition based on that platform, namely—Starbucks, Dunkin Donuts, Costa Coffee, Gloria Jeans, Bru World Café & many more.  Being a Researcher / Entrepreneur Practitioner my thought here is – how the Existing Brand will Re-define their Brands & the International One can channelize their Localization with a Global Outlook. But, apart from all that there is other Formats that’s cater to mass markets called the South Indian Tiffin Centers who serves decent Bru Coffee with just half rates as compared to Branded Cafes. Well, may be the Brand Café is all about Youngistan, Individuality, Lifestyle & Fashions, flavours according to specific geography needs. What on the Platter for the Existing Brands, is a biggest challenge for them ----reconnect Consumer base with deeper approaches , campaigns, wide variety of products/ service change, use youth as core communication tool, pricing or may be the Outlet design with complete Refurbishing (Fresh Branding/ Re-branding). For the International Player, I believe the challenges are not that much, because they are new to Indian Culture & taste, they will grow thru the regular processes in a learning curve & organically grow based on the insights & outlook about the consumer experiences & change mindset.  In my sense, there is only one Core thing that’s going to drive in Café business Space, how Modernized the Brand is (Standalone Outlet service- plus- Take Aways- Home delivery- Optimize Technology), giving a complete appeal like Go-getter, very precisely like Fountain Coffee with Branded Disposables & Logo on it, another most important thing is consistently & constantly innovate after certain cycle of operation on monthly basis about Product & Pricing Innovation, communication & campaign positioning strategy, so that engaging can happen on constant basis thru diff. media.  The Overall Key idea how we can make our consumer/ customer dependent on us & make them competitive & reduce their investments, that’s going to be One of the Lovemarks Brand in the Café enterprising space. Lets see, who is going to be the Killer, in the coming time, whose success case study I can draft & share it with my connections, based on  certain parameters as discussed above or may be something unique, till than Explore Cappuccino & rate them about their concoction.

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Leveraging (Love) Aaj, Kaal- The Entrepreneur Way:

Well, friends it’s not about any movie story, that iam drafting or any love story, with which iam fully committed for the rest of my life. This is all regarding the exposures & learning’s, which I bear since for the last 5.4 years after Post Graduation. Initially it was tough, challenging, sounds me risky, gives me pains, now that I have understood the real ingredients of making the recipe much more tasty & flavoured with right spices & condiments, it gives me a Real definition in my Entrepreneurial Journey. I totally fall in luv with this profession & get married to myself & the passion to cherish my memories for life time. My current involvement with a new start-up in collaboration with PARTNERS & MENTOR  “BhavishyaPlus”- a unqiue venture in education space focusing on INNOVATIVE Modules/ Tools/ Techniques ready to launch very soon & will be catered to Emerging market base with a core focus on  upcoming management graduates as well as to the professionals who are already in the industry/ market. I transit myself from my initial start-up which I have started two (2) years back “Community Network Development Society”- A Successfully Operated Women Inc. Venture which is into converting home made Food Products into a Commercial & Viable Model with Price, Product & People Innovation Index. In all these years things are very complex, but never tried to avoid those, as every challenges force us to drive a solution which is realistic & practical, & in my sense it gives me an immense outlook in strategic mgmt purview “Tackle Risk & Decision making”. I wish every business schools must accelerate the spirit of Entrepreneurship in their students, especially the Tier-II/ Tier-III colleges (Non-Top) & even the Universities ,  because the Top Colleges have their foundation very strong they have very deeper & stronger Industry Linkages thru their Alumni network, Forums, R & D, but the Non- Top colleges understanding about creating a Management Institutions are very poor, its not about Only FEES, or tracking the List of Educational Entrepreneur in comparison to other Peers. Its About Creating Impact, opportunities, looks for Vision, Mission & Finally Win the Hearts & Minds of several Young & Energetic Professionals who are actually part of the Institution. In my whole Entrepreneurial Journey uptil now, only one thing I strongly pursue whatever opportunity we tried to explore in business, finally we need to OWN it regardless of whatever anxiety it gives us, as many of us in entrepreneurial journey forgot that it all about learnings & mistakes at every stage & build on that & that’s the key to success, I believe. As long as I move ahead, I want to see myself as an “Innovative Entrepreneur Teacher” & add values to the Institutions & Individuals at large so that they can take Real OWNERSHIP of REAL WORLD & build a platform for them which are extremely extra-ordinary. Last but not the least, concluding but not limited, I wish many more upcoming entrepreneur find it interesting inorder to leverage their every piece of time & resources for themselves to create  their own IDENTITY. Passion is Gud, but being Passionate for certain Things is different, we need to look for that, I hope it makes sense, that’s what I look for.

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