The Concept of “RAN”: (Dreams are defined):
Leveraging LOCAL
Word “RAN”- sounds more of fun, fast, energetic &
sportive. Exactly, this is purely a conceptual brand, which was developed based
on bundling 3 letters that illustrates a creative business proposition. The Strategic Business venture or the Brand“RAN”
was incorporated from the 3 Powerful brands namely “REEBOK (IAM WHAT IAM),
ADIDAS (IMPOSSIBLE IS NOTHING) & NIKE (JUST DO IT). Brand RAN was a very
innovative model exclusively that was designed to leverage local business
potentiality & market growth rate, thereby defined brand merging &
sharing collective mutual benefit thereby reducing competitive edge by inviting
partnerships. RAN was designed to optimize the YOUTH SPORTS MOVEMENT (YSM), to
promote & communicate thru this process that will activate spirit among the
eyes of consumers to know & build relation with RAN. Its main focus is to
Promote LOCAL CHAMPIONS (YOUTH) in every geography powered by SPORTS as a CORE
TOOL for capturing the market advantage. This will further strengthen the
existing Global Brands who has developed the Brand “RAN”. “RAN” will focusing more on sports wear
ranging from apparel, shoes, sports goods, etc
( inline with existing product base), but the only difference is that
they can mobilize local talented designers to define the charm followed by
existing manufacturing base in respect to the geography needs/requirements.
Further, pricing will decided based on products quality &considering
respected local market in mind which illustrates the competitive outlook.
Consumers can be reached thru existing outlets of REEBOK, ADIDAS & NIKE by creating
a separate space which communicates , advertise & display about “RAN”. This
concept empowers Globalization to Localization & also a unique bonding that
reflects brand equity backed by Collectivization. Last , but not the least its
totally an innovative, intellectual & inclusive business model based on
ceptualization & independent research given an thought it can be into
action , ultimately POSSIBILITY is Pursuing something by PASSION.
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