Pigeons on Indian Roads: “The PIAGGIO- VESPA WAY”
The ITALIAN Brand that offered some of the exciting &
well performed products to Indian consumers in the early 1990s--- like (Vespa,
Supremo, Vespa 150, NV Spl…..) again Redefining their India Entry with a
categorized product lines. Well, it gives an extra-ordinary competitive outlook
to the existing Power Brand in the two-wheeler sector ranging from --- Bajaj,
Hero Corp, TVS, and Yamaha etc….). Piaggio is a company known for its
performances & design thereby excites the consumer connection with a deeper
insight of real experiences. Even, most of the Successful brands focus mostly
on Gen “Y” segments as a core potential consumer base, but the Re-entry of
PIAGGIO craves a niche as compared to the competitors (from Bykes ---to---
Scooter). The Challenge for PIAGGIO is to focus the target consumer base &
communicating them with a proper channel that illustrates & catches the
particular segments expectations. Another core part is that most of the
two-wheeler brands even consider Women Segment as a core client base in line
with Gen “Y” series, The market are
really dynamic now as compared to the 1990s time. Well, in the automobile
sector it’s not the performance alone, there are other characteristics that
elaborates the Brand Visibility part --- design, fuel efficiency, pricing,
engineering, comfort, maintainence & so forth. We as consumer perspectives
point of view need to understand & analyze what makes us feel attractive
towards PIAGGIO in the current context as compared to other offerings available
in the market. But, one thing is definite about PIAGGIO their designs are
really fabulous & definitely they will be hitting the Indian Market with a
new range of Engineering Revolution in the context of Scooters which is very
strategic from business environment classifications thereby explains a new edge
of Branding & Bonding with the consumer & market. Let’s wait for the surprise,
how the Pigeons are flowing on Indian Roads thereby craves traffic in their
showroom as well as in the Signals to feel every Indians to have a Pigeon at
home.
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