The 4I’s Management Mix of Advertising:

Re-Install Agency’s outlook:

 

The moment we heard about Advertising, the first thing that strikes us is Creativity. That’s true ultimately the it’s all about Ideas that connects to products & Community. Today, there is a huge shift from traditionally driven Advertising towards Technology driven solution. Internet media is interfering between print & electronic media. Digitalization becomes the darling of consumers & marketers. Social media platform encourages us to stay tuned at every now & than, to get a complete feel about people’s likes/dislikes. Everything is happening so fast, hardly could we imagine that. Couples of New Generes Agencies are mushrooming in this evolving global. So, it’s not about only Creativity that matters, it’s also about Concepts & Co-Creation that is shaping up with technology interface & integrate Agencies to encounter several multidimensional features in their Organizational Products Portfolio-  namely, Brand Content Communication, (Print/ Online) Events, Forums, Seminars,  TV Commercials, Concept shows, Programs/ Campaigns, Research & Publication ( Off/ Online) etc. Adaptability towards this changing environment gives a tremendous challenge for Agencies to think beyond & be the Pioneer in the World of Creative Canvas. Here, we go about 4 I’s of Advertising in this activated & analytical capitalization.

a) Innovation:

 It’s all about thinking differently & communicates the idea in respect to the offering that will have a potential practical response that demonstrates clarity of thoughts. Known to be one of the most critical stages to develop & design an idea & convince it externally, it requires huge of updated information about market, enterprises/business and consumers to explore a segment that reflects an appeal in the competitive edge.

b) Incubation:

The Concept implementation stage, which needs to showcase in such a way which is efficient, reach out to wider targeted audiences, having cost effective approach with deepening appeal & consistency which explains moral & values associated with Brands. 

c) Inclusiveness:

 The Power to Integrate Glocal Approach (Global- Local/ Vice Versa), which will open up new learnings towards acculturation/enculturation that will shape up the Brands (Products/ Services) personality in relation to the geography.

d) Independent/ Individualistic Approach:

 The Ultimate Cult, which is very conceptual by nature where the Brands/ Agencies can actually demonstrate their competences through their unique styles/formats of contribution & create an IDENTITY for themselves that sets them apart from the rest/ rather redefine a Personification approach which is extraordinary.

The above mentioned 4I’s strategy is completely a new communication index from my point of view, it might varies from people to people. But, definitely, I can say that Gone are the Days of “Thanda Matlab Coca-Cola”- beginning are the Era of “Imagineering -via -Internet.”

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