Women Inc: The Wi-Fi Effect: (Insearch of New Normal)

Women Inc. is a totally a Brand in the current tech-savy context, from business as well as from Society point of view. As par Recent Survey conducted by “DELL GLOBAL WOMEN ENTREPRENEURSHIP STUDY” – women anticipate nearly 90% of growth in the next 5 years, even India is targeting a GDP growth rate of 8.2% in 2011-2012 as drafted in The Economic Times”.  These resemblances Women Inc. is going to take a New Potential shape which will gain tremendous momentum in Organization as well as in Society. There are potential existing examples: SHEHNAZHUSSAIN – BODY SHOP, KIRAN MAZUMDAR SHAW- BIOCON,   ANUAGA- THERMAX, & many more on the list, who not only demonstrated Leadership & Entrepreneurship, but also illustrated the Thought approach of Building a Sustainable Platform in their way defining their Independent power & self-approach belief, which becomes an inspiration for many women in the coming generation. Even, in the current context of Global economic turmoil, it’s not only the males who are exploring wider options for growth factor, but the women are also contributing widely for their appropriate definition of career composition. The Biggest asset for everyone of us regardless of our Gender (M or F), we need to Trust, Belief & Proud of Ourselves , “ Who We Are, What We are trying To do, Where we are leading to, I believe for Men, they attracted to greed fastly,  grow more & options for search to gain momentum faster, but in terms of Women its not the same case, they are emotional by nature powered by their analytical perspectives that makes them unique , innovative & open to learnings & failure, which makes them Successful organically. As we move ahead we are going to see a huge amount of shift, both in Industrialization & Social context where Women are going to take lead & develop a broader pave way for Globalization. Today, we are in a World of Competition compactness,  where judgement are not measured properly, but time will come where flexibility to certain issues will emerge &  give rise to Collaborative crescent, thereby craves a Platform of Global Inc. & Inclusion. This will demonstrate learnings, Leadership & leveraging.  Last but not the least, its all about Collaboration, Co-creation where Organizations & Society needs to develop a space – between Male & Female counterparts to- Engage, Explore & Experience the Reel World with a Real lens powered by Participation from Women Inc. which will leads to better environment & escalated performances.

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The Concept of “RAN”:  (Dreams are defined):

                                     Leveraging LOCAL

Word “RAN”- sounds more of fun, fast, energetic & sportive. Exactly, this is purely a conceptual brand, which was developed based on bundling 3 letters that illustrates a creative business proposition.  The Strategic Business venture or the Brand“RAN” was incorporated from the 3 Powerful brands namely “REEBOK (IAM WHAT IAM), ADIDAS (IMPOSSIBLE IS NOTHING) & NIKE (JUST DO IT). Brand RAN was a very innovative model exclusively that was designed to leverage local business potentiality & market growth rate, thereby defined brand merging & sharing collective mutual benefit thereby reducing competitive edge by inviting partnerships. RAN was designed to optimize the YOUTH SPORTS MOVEMENT (YSM), to promote & communicate thru this process that will activate spirit among the eyes of consumers to know & build relation with RAN. Its main focus is to Promote LOCAL CHAMPIONS (YOUTH) in every geography powered by SPORTS as a CORE TOOL for capturing the market advantage. This will further strengthen the existing Global Brands who has developed the Brand “RAN”.  “RAN” will focusing more on sports wear ranging from apparel, shoes, sports goods, etc  ( inline with existing product base), but the only difference is that they can mobilize local talented designers to define the charm followed by existing manufacturing base in respect to the geography needs/requirements. Further, pricing will decided based on products quality &considering respected local market in mind which illustrates the competitive outlook. Consumers can be reached thru existing outlets of REEBOK, ADIDAS & NIKE by creating a separate space which communicates , advertise & display about “RAN”. This concept empowers Globalization to Localization & also a unique bonding that reflects brand equity backed by Collectivization. Last , but not the least its totally an innovative, intellectual & inclusive business model based on ceptualization & independent research given an thought it can be into action , ultimately POSSIBILITY is Pursuing something by PASSION.

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Pigeons on Indian Roads: “The PIAGGIO- VESPA WAY”

The ITALIAN Brand that offered some of the exciting & well performed products to Indian consumers in the early 1990s--- like (Vespa, Supremo, Vespa 150, NV Spl…..) again Redefining their India Entry with a categorized product lines. Well, it gives an extra-ordinary competitive outlook to the existing Power Brand in the two-wheeler sector ranging from --- Bajaj, Hero Corp, TVS, and Yamaha etc….). Piaggio is a company known for its performances & design thereby excites the consumer connection with a deeper insight of real experiences. Even, most of the Successful brands focus mostly on Gen “Y” segments as a core potential consumer base, but the Re-entry of PIAGGIO craves a niche as compared to the competitors (from Bykes ---to--- Scooter). The Challenge for PIAGGIO is to focus the target consumer base & communicating them with a proper channel that illustrates & catches the particular segments expectations. Another core part is that most of the two-wheeler brands even consider Women Segment as a core client base in line with Gen “Y” series, The market  are really dynamic now as compared to the 1990s time. Well, in the automobile sector it’s not the performance alone, there are other characteristics that elaborates the Brand Visibility part --- design, fuel efficiency, pricing, engineering, comfort, maintainence & so forth. We as consumer perspectives point of view need to understand & analyze what makes us feel attractive towards PIAGGIO in the current context as compared to other offerings available in the market. But, one thing is definite about PIAGGIO their designs are really fabulous & definitely they will be hitting the Indian Market with a new range of Engineering Revolution in the context of Scooters which is very strategic from business environment classifications thereby explains a new edge of Branding & Bonding with the consumer & market. Let’s wait for the surprise, how the Pigeons are flowing on Indian Roads thereby craves traffic in their showroom as well as in the Signals to feel every Indians to have a Pigeon at home.

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Inclusive Growth & Developmental Economy:

                                    ( Change is Continuous)

It’s the edge of Global economic crisis followed by competitive turnaround. Industries are trying to broaden their yardsticks, thereby bringing in unique approaches to market. Digitalization takes over the business environment, which gives a new ways of doing things powered by sustainability. Ranging from education, Financial & Banking Services, Health care, Food , Energy & Power , Telecommunication, etc are looking for exploring emerging market opportunities & define Public- Private partnerships which illustrates about healthy public policies that gives an impact to the business as well as to the society at large.  Agriculture & Farmers approaches as the key that needs to be more focused interms of better market accessibility & technological interface. India, being the core platform for Global investor to accelerate better Industrial growth & development, thereby craving opportunities in the areas like SEZ ( Special Economic Zone), & also in Urban, Semi-Urban & Rural Areas. Inclusive growth in broader perspectives illustrates about understanding of Localization purview thereby define Innovation processes that will have mutual value creation to the environment & to the people capital at large. Community Collectivization is another creative protocol that’s emerging in Bottom of the Pyramid market (BoP) for better livelihood sustainability & economic empowerment. Sectors like manufacturing & service are the key, followed by Retail Re-definition with an embedded outlook. Government, is taking numerous opportunities by creating Projects like “ IKP”- Indira Kranthi Pratham in Andhra Pradesh which is managed by SERP “ Society for Elimination for Rural Poverty” to empower community base & bring in financial literacy & inclusion within the weaker economic sections of our society to optimize community networking. Today, we are in a googlelization environment powered by globalization paradigm, which gives a complete outlook about sustainability. As, we move ahead challenges will be leading us that illustrates Change Management as a Continuum & utilizing innovative & experiment network to tackle every pieces of our puzzle which reflects better holistic approach for our society, environment, market & people at large. Last but not the least, India, as country having strong economic framework, only we need to update those from time to time that will have progressive measures towards public systems as well as for Industrial Intellectual capital.

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B- Schools @ Breathless Point:

As the Euro-crisis  hitting the market gradually, it becomes very tougher & challenging for professionals to retain their involvement as well as for shifting in other domains, at the same time this creates a havoc in the Industries  to reduce their manpower & gain more output with limited resource, may be some cases things are even in the order of shut-down. Well, for the Business Schools it’s totally a burning challenge to put their buddies in any jobs with any decent/supportive salary. The Analysis here, why B schools are suffering too much of pain as compared to the Industry. The true & honest response to that is nearly 50% of our Management colleges are created based on defining the number of seates they are selling each academic sessions thereby increasing their target sales per annum basis which is basically Business Momentum, that’s ok there is nothing wrong in it after all, “Education is also a sector to Invest”. But, the problem in the name of  Quality education they are creating Fund Temples, lacking in  laying a core foundation for the Institution to nurture in its own way thru Research & Development, Industry Interface, Social & Ethical skills, networking & relationship building, etc. These sorts of Institutions are also lacking in proper academics delivery & design to accelerate their students’ passion for their career growth, due to lack of resource, faculty & many more. It looks like in the coming time a Good Number of Management Colleges will have to put their shutter down thereby using their Infrastructure for other businesses based on their capacity, as they are creating MBAs, “Men but Available---but not---- Men behind Achievements.” It’s the time for students to take a decision in this challenging time to take the ownership of their own , to take a view which directions they want to move ahead independently by their own choice which reflects their success & growth factor. The very Fact was that, the Premiere Institutions Like IIMs,  was not Build in a Day , they stood by Examples, by creating Powerful CEOs, Entrepreneurs, Thinkers , etc  thru their academic orientation skills, participatory approach & strong Industry Interface thru their Alumni Networks. Even, as we also knows it’s not the Institution that defines us, it’s the Individual that matters most by his/her contribution, but in some reflection Institutions does matters to broaden individual’s horizons. Therefore, choosing an Institution for management is something one needs to analytical based on their career decisions clarity. Suggestions for the upcoming Professionals/students/individuals is to  invest  time more into entrances by doing sheer hard work to get into class Institutions for management & even if somebody get a decent job offer accept it & gain experience for some time than look for management or try look for doing something independently & innovatively that will add values to career.

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Career @ Crossroads: Experience the Niche

One of the major windows for several management or non-management professionals to explore Enship as a career choice now a day. The thing was not similar couple of years before, as everybody discussed about highest salary & try to know more about the person who received that & from which college he/she belong to. But, as the tough times encountered the market, it’s not the same that everybody is looking for, it’s more of creating an options for own that most of us are waiting to see. That’s why, more than dozens of Entrepreneurs from different cities started creating their own venture with support from Venture capital or from their family in different geography across the globe. This gives me a unique outlook of being independent & know the beauty of individualistic perspectives thereby craves a niche for own by carving our own Brand along with venture that we are contributing. Enship, segment/options in itself was not trained/illustrated/ communicated in any educational institutions/colleges in India apart from the Top One, but definitely it will take a niche shape in career composition over a period of time. But if we analyze our educational prospects along with international content our is much more old fashioned, as Internationally every college brings the real foundation of Institutional edge which most of our Indian College forgot thereby leads to poor performances in market reputation. As we move ahead according to time, it will open several new innovative options for career choices in the field of Enship, & even the educational Institutions will also incorporate new pedagogy/curriculum in their existing structure to move along with competitive pace of time. Choose Entrepreneurship as a Career its not for success / failure , but it talks about Own Brand & the Venture along with people whom we have explored & the experience that we have gained for lifetime, which will take us to the next level. Last but not the least, being in this field I feel confident & passionate about what I have contributed & dreamt of growing more & take myself to the next level powered by continuous learning & doing.
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Emerging Economy……

Its economy encounter powered by International Effects. Overall, market & business world is facing tough times at a global precise. Everybody, talks about spends less & save more, but another side is the regular operational cost both at household & business level that really showing some anxiety to the people & to the entrepreneurs. Thereby, the price of every basic commodity touches at momentum price range on every week/month. Now, its time for the consumers to bring in some change in spending / purchasing pattern which leads to a healthy, growing & embedded economical system that shows a definite structure from business as well as society at large. So, the businesses & corporate houses need to drive a change in their ongoing business models/ operational pattern to gain long term ladder in the market growth.  Emerging market explains about Digitalization with traditional business approaches & innovation which reaches to untapped market/potential consumer base as well as serving to every layers of the community. Business goes by market & market drives by consumers. Now, the alternate is that consumer has to drive the business processes for better business broad way & satisfaction which needs to be partnered to cater to wider networks/ channels. Its time for Innovation/ Uniqueness for the Entrepreneurs & from Consumers perspectives it’s more of getting deeper experiences & explore for the best one which takes care of every needs/ requirements that keep changing as per the time. Henceforth, it’s a Challenge for the Entrepreneurs to encompass their energy & open windows for a new generation economical structure on emerging market base.