The Concept of “RAN”:  (Dreams are defined):

                                     Leveraging LOCAL

Word “RAN”- sounds more of fun, fast, energetic & sportive. Exactly, this is purely a conceptual brand, which was developed based on bundling 3 letters that illustrates a creative business proposition.  The Strategic Business venture or the Brand“RAN” was incorporated from the 3 Powerful brands namely “REEBOK (IAM WHAT IAM), ADIDAS (IMPOSSIBLE IS NOTHING) & NIKE (JUST DO IT). Brand RAN was a very innovative model exclusively that was designed to leverage local business potentiality & market growth rate, thereby defined brand merging & sharing collective mutual benefit thereby reducing competitive edge by inviting partnerships. RAN was designed to optimize the YOUTH SPORTS MOVEMENT (YSM), to promote & communicate thru this process that will activate spirit among the eyes of consumers to know & build relation with RAN. Its main focus is to Promote LOCAL CHAMPIONS (YOUTH) in every geography powered by SPORTS as a CORE TOOL for capturing the market advantage. This will further strengthen the existing Global Brands who has developed the Brand “RAN”.  “RAN” will focusing more on sports wear ranging from apparel, shoes, sports goods, etc  ( inline with existing product base), but the only difference is that they can mobilize local talented designers to define the charm followed by existing manufacturing base in respect to the geography needs/requirements. Further, pricing will decided based on products quality &considering respected local market in mind which illustrates the competitive outlook. Consumers can be reached thru existing outlets of REEBOK, ADIDAS & NIKE by creating a separate space which communicates , advertise & display about “RAN”. This concept empowers Globalization to Localization & also a unique bonding that reflects brand equity backed by Collectivization. Last , but not the least its totally an innovative, intellectual & inclusive business model based on ceptualization & independent research given an thought it can be into action , ultimately POSSIBILITY is Pursuing something by PASSION.

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