B-Schools need to Broaden their Quality Yardstick:

Turning with Time:

 

 

For the last one week, single news that makes me feel monotonous as well as nothing new about day to day issues on newspapers was that about B Schools are struggling to find placements for their students, because of sluggish economy scenario, but that’s not the only criteria, there might be many more reasons. It’s not so uncertain, quite obvious for any people who understand the tricks & techniques of B schools environment & its operational framework. It looks like Most of Management Institutions are really at stake to find their proposition perfect when its comes to Campus – Corporate Connections- including the IIMs (Old/ New Ones), Non-IIMs category Top ones & also the Non-top Institutes. The reason is most of the B schools are not moving on a current/up-to-date curriculum/pedagogy which is market/employer friendly. Even, the faculties are also not willing to change or to adapt new processs/protocols for student’s better future & also for their own career growth. The Founders/ Board who run a specific Mgmt. Institution are also not in a position to drive a sustainability plan because of their quantity driven approach as compared to quality criteria (Not-for Profit Inst. - to- Over Profit Inst. motive).As most of the Institutions believe whatever they offer are the Best of their deliverables without any feedbacks, which is called Forced Favored Branding to gain community momentum for admission & to track their revenue on a year –to- year basis. Well, that fine ultimately education is also a very promising enterprising propositions, but it will be much more meaningful when we invite accurate, absolute, emerging & market/industry friendly design in our pedagogy/ programs & keep  engaged on current trends which will be more realistic, robust & drive the acceptability factor from wider audiences at large-  Student Collectives & Employers/ Markets & Investors.  So, inorder to deal with not so define markets for Business education in Evolving Times, B schools needs to gear up their blue prints for Re-Enforcing their Institution Building/ Brand Empowerment exercise in a creative way that illustrates Survivability with Smartness. Here are some Tips:

a) Develop Research Centers/ Parks & Incubation space & engage on Industry needs insights/ studies.

b) Strengthen Alumni Network & Industry Connections thru creative processes.

c) Initiate new Forums for the best interest of the Students & Employers.

d) Diverse Faculty Engagement.

e)  Link to Independent/ Individuals/ Bodies for knowledge & information exchange.

f) Promote Innovation & Enterprising among Teachers & Students.

g) Bring in Interdisciplinary /Integrated mix in the existing programs design & delivery.

Business educations are always competitive & costly whereas the ROI (Return on Investments) are totally uncertain. In order to promise a better return to their client base B Schools/ Management Institutions needs to Reshape/ Re-Draft their Sustainability Plan for a better tomorrow with Totality otherwise only a counted few will be categorized.

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