Not So Branded becomes Brands:

Positioning Thru Platforms/Portals

In the early 2000 era, the options @ market level are not too many, spl. In the context of retailing that offers several classifications, ranging from Foods to Fashions.  The only buzz about Brands we heard that encourages shopping appeal are Shoppers Stop, Lifestyle, Pantaloons- Big Bazaar, Food Bazaar, Brand factory etc & namely few. But during the Post 2009 era, Technology has given a complete totality of advancement for Enterprising with Low Cost & market/consumer optimization approach which leads to Definition of E.Commerce/ E.Retail, thereby nurtured some of the Great Global Platforms/Portals namely- Snapdeal, Flipkart, Myntra, Groupon, OLX, Flickr, Yepme, Zovi, & many more. Social Media/ Digitilization have empowered the Youth Audiences to engage on unaccountable time period for better know-how about day to day happenings.  This drives a huge impact for those above mentioned platforms to take the advantage of those Community Collectives to understand their likes/dislikes & respond to it clearly with innovative/ multidimensional products/services along with better value propositions- like discounts/gifts/bundling /biddings & many more extra offers that actually emphasize the Brand velocity/connections. Normally, what exactly, those Platform/Portals are doing, they actually outsource everything (Branded/ Non- Branded) package it & put a proper pricing & than resell it.  The biggest bet here in terms of gaining the Competitive advantage is mainly focus on Trade-offs.  How Uniquely the Specific portals are attracting/engaging more User base by their unlimited options of deliverables with unique promotional strategy. The Business momentum here is the Portal/ Platforms & its performances with specialty which actually curving the Niche from branding point of view. Today, if we ask anybody even in Tier-II/ Tier-III Cities people are talking about all those windows which shows an unique style of purchasing/buying pattern with definite satisfaction & experience. Now, every Industries/ Businesses are trying to invest in Internet media thru platform approach independently or collaboratively as one of the core tool to reach out to target audiences & enforce their brand image for better returns with cost /time saving aspects.  It’s all about the process of exploring market base followed by evolving with time that drives the relationship with Brands having significant appeal of change process/ information & adaptability towards Sustained Growth. Last but not the least Building Brands is all about Broadening our Thoughts with learning’s that illustrates a Smarter World with Smart Solutions.

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