From ---Cola----to---Café Warefare:  Classify Your Choice

The Pepsi- Cola case study was one of the Global benchmark for any management graduates to solve in their campus tenure. It has defined several unique propositions for both the brand to capture their market share. But, today due to fast changing urbanization, technology, emerging escalation, after the “Cola” Mania- the Word Café is in everybody, Buzz. It sounds me probably that’s the next Market Matrix to draft & share with my friends & fraternity. The Café Warfare, as the name sounds very familiar to us, most of us spends quite a gud money with our friends circle in the name of Café Gossip/ or sharing PALS (special, for varieties such as  Cappuccino, Café latté, muffins, Devils. Own, Choc, Fantasy, & many more taste appealing snacks.). But, due to emerging India & boosting investments, changes in reforms,  couple of new things are happening which resembles India  is trying to Re-Installed with Innovation & Entrepreneurship. Currently some of the existing Brands like CCD, Barista, Mocha & many more Passionate Youth Drives Outlet catering to single market/ geography  are doing fabulously well in relation to their business operations. But, due to FDI, it gives a tremendous competitive & collaborative outlook to the existing brands. As, many familiar, popular, promising Brands have already entered India or planning to enter India to adapt the Localization culture & create the business proposition based on that platform, namely—Starbucks, Dunkin Donuts, Costa Coffee, Gloria Jeans, Bru World Café & many more.  Being a Researcher / Entrepreneur Practitioner my thought here is – how the Existing Brand will Re-define their Brands & the International One can channelize their Localization with a Global Outlook. But, apart from all that there is other Formats that’s cater to mass markets called the South Indian Tiffin Centers who serves decent Bru Coffee with just half rates as compared to Branded Cafes. Well, may be the Brand Café is all about Youngistan, Individuality, Lifestyle & Fashions, flavours according to specific geography needs. What on the Platter for the Existing Brands, is a biggest challenge for them ----reconnect Consumer base with deeper approaches , campaigns, wide variety of products/ service change, use youth as core communication tool, pricing or may be the Outlet design with complete Refurbishing (Fresh Branding/ Re-branding). For the International Player, I believe the challenges are not that much, because they are new to Indian Culture & taste, they will grow thru the regular processes in a learning curve & organically grow based on the insights & outlook about the consumer experiences & change mindset.  In my sense, there is only one Core thing that’s going to drive in Café business Space, how Modernized the Brand is (Standalone Outlet service- plus- Take Aways- Home delivery- Optimize Technology), giving a complete appeal like Go-getter, very precisely like Fountain Coffee with Branded Disposables & Logo on it, another most important thing is consistently & constantly innovate after certain cycle of operation on monthly basis about Product & Pricing Innovation, communication & campaign positioning strategy, so that engaging can happen on constant basis thru diff. media.  The Overall Key idea how we can make our consumer/ customer dependent on us & make them competitive & reduce their investments, that’s going to be One of the Lovemarks Brand in the Café enterprising space. Lets see, who is going to be the Killer, in the coming time, whose success case study I can draft & share it with my connections, based on  certain parameters as discussed above or may be something unique, till than Explore Cappuccino & rate them about their concoction.

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